As we head into a new decade, more and more development projects are taking shape in Downtown Huntsville. Since there is so much growth in so many ways, DHI developed two graphics to help share these development highlights in a concise and interesting way.
These types of graphics are very effective when sharing the Downtown Huntsville story to investors, potential employees and new company prospects from out of the area. Please feel free to utilize them however and whenever you’d like. We’ve found that sharing them on social platforms like LinkedIn or in email newsletters or blog posts like this are very effective ways to distribute them.
We strongly believe that when others dig into these metrics, they’ll discover what we already know: Downtown Huntsville has become one of the most dynamic middle-sized downtowns anywhere in America.
Let’s take a quick look at the two graphics…
This first graphic outlines the larger-scale projects that are beginning or continuing in 2020. These projects represent hundreds of millions of dollars in ongoing capital investment in the Rocket City Center. Better yet, the graphic has room to grow as several large projects haven’t been included only because they have not officially announced plans to break ground in 2020. Even if just a few of these unannounced projects move forward this year, this graphic would expand in impressive ways.
One additional note on this graphic. To use a baseball analogy, these large-scale projects represent grand slams and home runs for Downtown Huntsville. However, history shows that most great baseball teams also hit many singles and doubles to win their games.
Downtown Huntsville is filled with many “singles” and “doubles”—projects that might not be as large in scale as these but are critical to the Rocket City Center’s success. Indeed, the small boutiques, nano-breweries and creative restaurants are exactly the type of establishments that create enduring success for a strong Downtown.
Easy to read and understand visuals are great tools for telling a story. While the first graphic was primarily visual in nature, this second graphic is intended as an “infographic”. Basically, a cleverly designed synopsis of the impressive metrics we experience in Downtown Huntsville.
For ease of reading, we divided the infographic into four primary sections: retail, residential, office and lodging. We then developed metrics for each that quantitatively help share the overarching Downtown Huntsville success story. This story is built on the importance of small local businesses while also recognizing the importance of large national retailers and hoteliers to the Rocket City Center.
We’re especially excited about this infographic because it provides a “sneak peek” into the upcoming International Downtown Association in-depth study of Downtown Huntsville. Scheduled to be released this winter, the IDA Report will dive deep into the numbers for our amazing Downtown. It’s been a thorough and collaborative process that we believe you will be incredibly impressed to read yourself.
In the meantime, we hope this infographic provides a great resource for you to use in sharing the Downtown Huntsville success story with your colleagues, friends, and networks.